Machine learning in marketing: A literature review, conceptual framework, and research agenda

EWT Ngai, Y Wu - Journal of Business Research, 2022 - Elsevier
In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

A systematic review of recommender systems and their applications in cybersecurity

A Pawlicka, M Pawlicki, R Kozik, RS Choraś - Sensors, 2021 - mdpi.com
This paper discusses the valuable role recommender systems may play in cybersecurity.
First, a comprehensive presentation of recommender system types is presented, as well as …

Modeling and applying implicit dormant features for recommendation via clustering and deep factorization

A Kutlimuratov, AB Abdusalomov, R Oteniyazov… - Sensors, 2022 - mdpi.com
E-commerce systems experience poor quality of performance when the number of records in
the customer database increases due to the gradual growth of customers and products …

Camus: attribute-aware counterfactual augmentation for minority users in recommendation

Y Ying, F Zhuang, Y Zhu, D Wang… - Proceedings of the ACM …, 2023 - dl.acm.org
Embedding-based methods currently achieved impressive success in recommender
systems. However, such methods are more likely to suffer from bias in data distribution …

Harnessing heterogeneous social networks for better recommendations: A grey relational analysis approach

L Weng, Q Zhang, Z Lin, L Wu - Expert Systems with Applications, 2021 - Elsevier
Most of the extant studies in social recommender system are based on explicit social
relationships, while the potential of implicit relationships in the heterogeneous social …

Recent developments in recommender systems: A survey

Y Li, K Liu, R Satapathy, S Wang… - IEEE Computational …, 2024 - ieeexplore.ieee.org
In this technical survey, the latest advancements in the field of recommender systems are
comprehensively summarized. The objective of this study is to provide an overview of the …

Multichannel consumer service integration of recommendation systems

K Wadhwani, V Jain - Customer Centric Support Services in the Digital …, 2023 - Springer
Recommendations play a vital role in the purchase stage and empower customers by
helping them decide. Companies employ recommendation systems (RS) which help predict …

Survey on collaborative and content-based recommendation systems

SA Thorat, G Ashwini, M Seema - 2023 5th International …, 2023 - ieeexplore.ieee.org
In recent times information available on Internet is growing at the exponential rate. This
makes searching correct information very difficult and it is challenging to perform the same …

Dijital platform üyeliklerinin devamlılığına etki eden faktörler: Netflix örneği

ES Yılmaz, A Erdem - İktisadi İdari ve Siyasal Araştırmalar Dergisi, 2022 - dergipark.org.tr
Günümüzde bireyler gelişen teknoloji ile birlikte normal TV programlarının yanı sıra, dijital
platformların sunmuş oldukları yayın ortamlarını da sıklıkla kullanmaktadırlar. Video akış …

Leveraging Deep Learning Techniques on Collaborative Filtering Recommender Systems.

AFR Abadi, J Mohammadzadeh - Journal of Applied …, 2023 - search.ebscohost.com
With the exponentially increasing volume of online data, searching and finding required
information have become an extensive and time-consuming task. Recommender systems as …