The importance of the service and shopping experience has been gaining momentum in the
service industry, with customers and their satisfaction with their experience being perceived …

The objective of this article is to show how sensory marketing can benefit from taking a
multimodal and social semiotic perspective. For this purpose, the framework of “Multimodal …

Purpose This study aims to develop an understanding of how customers of a physical retail
store valuate receiving location-based mobile phone messages when they are in proximity …

Purpose Consumer shopping motivations are evolving in tandem with shifts in products,
services and the retail landscape. This paper primarily aims to explore what drives shopping …

ABSTRACT A program to support historical shops was recently created in Lisbon; called
'Lojas com História', it was later extended to other cities in the country. This paper shows the …

The COVID-19 pandemic outbreak has also challenged fashion brands to offer (potential)
customers new and exciting online brand experiences and buying options. This study …

Purpose The aim of this paper is to examine the effects of the disconfirmation of expectations
of crowding and mall accessibility, on stress and two marketing outcomes, satisfaction and …

Purpose The article seeks to enrich the body of research on store atmospherics by
identifying how storefront window design impacts store entry decisions. An innovative …

From the most prominent fashion conglomerate to the independent market stall trader,
stationary retailers face a competitive and increasingly digitalized environment. Especially …

This chapter shows how research in multimodal discourse can be applied to visual
marketing and consumer studies. For this purpose, touchpoints in the customer journey (pre …