Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
JB Dankwah, PA Kwakwa… - Cogent Business & …, 2024 - Taylor & Francis
Over the past decade, post purchase regret has attracted scholarly attention in the field of
economics, marketing and psychology. This subject has gained prominence given that post …
economics, marketing and psychology. This subject has gained prominence given that post …