Dynamic list pricing (DLP) belongs to the broad field of revenue management (RM), a
practice that emerged more than three decades ago in the airline industry, and since then …

With a posterior price matching (PM) policy, a seller guarantees to reimburse the price
difference to a consumer who buys a product before the seller marks it down. Such a policy …

Many retailers offer a price-matching guarantee that promises to pay consumers the
difference if they find a lower price elsewhere. This article proposes that the effectiveness of …

The present study develops and tests a conceptual model of consumer response to different
types of price-matching characteristics (ie, refund depth, length, and scope) across …

1.1. Background Economics is sometimes described as the study of markets. Many market
transactions, however, do not take place in arm's-length spot markets but instead are …

Standard-form contracts offered to consumers contain numerous terms and clauses, most of
which are ancillary to the main terms of the transac-tion. We call these ancillary terms" …

Are price‐matching guarantees anticompetitive? We examine the incentives for price‐
matching guarantees in markets where information about prices is costly. The conventional …

In this paper, we consider a retailer that sells a product with high storage cost over a two-
period horizon. The goal is to investigate the single and combined effects of reference price …

Hotel chains sell their rooms through both their own distribution channels and third-party
online travel agencies (OTAs). However, with the growing popularity of OTAs over the last …

Using a research model based on customer value theory, this study investigates the
determinants of customer post-purchase price comparison searches in the context of online …