Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

The role of city marketing has been increasingly important in Europe. Today it has become a
necessity with regard to the processes of global competition of cities, tourist attraction, urban …

The purpose of this paper is to pinpoint the role of place marketing in the fields of tourism,
culture, and business, through the development of place marketing pilot plans (PMPPs) for …

The main aim of this paper is to present the various dimensions of the City Marketing Pilot
Plan (CMPP) for Nea Ionia. This text focuses on the provision of a marketing plan guide, in …

For the last 30 years, place marketing as a strategic process has been in the spotlight, since
many places globally use promotion policies to support their images, based on their …

Climate change empirical evidence points towards anthropogenic practices, coupled with
natural processes causing heighten human exposure to hazardous climatic conditions …

Цель статьи заключается в анализе основных аспектов инвестиционной
привлекательности санаторно-курортных учреждений, а именно в использовании …

Досліджено передумови формування теоретичних засад муніципального маркетингу в
Україні. Розглянуто підстави та обґрунтовано легітимність застосування терміна" …

The article awards the use of CPA as a methodological tool in Place Marketing
implementation. Taking into account that Place Marketing is a strategic process based on …

Анотація Обґрунтовано необхідність наукового забезпечення застосування технологій
та інструментарію маркетингу міста в процесах формування та реалізації конкурентних …