Marketing communications are witnessing a historic change in current times with online
digital video advertising becoming a trend. Marketers are spending a significant pie of …

Purpose YouTube (YT) has become a trend among millennials, and thus, marketers are
trying to harness the power of it to communicate with them. Global marketers need to …

Bu çalışmanın amacı, sosyal medya platformu olan YouTube'ta yayınlanan reklamlara ilişkin
tüketici tutumlarını etkileyen faktörlerin satın alma davranışı üzerine olan etkisini …

Technology and the internet are responsible for changing the functional patterns of society,
shifting the economy, and improving social factors. This shows that electronic commerce (e …

This study aims to analyse the influence of perceived advertising values which include
informativeness, entertainment, and irritation on purchase intention through attitudes …

Tujuan penelitian ini ialah menganalisis faktor pengaruh purchase intention pada pengguna
youtube kota batam melalui attitude sebagai mediasi. Metode penelitian ini ialah kuantitatif …

Online video advertising has continued to play a significant role in raising brand awareness
in recent years. Companies, entrepreneurs, and practitioners increasingly use YouTube …

Objective: Customer thinks many times before the purchase of service or product. Many
people prefer different sources to identify its legality, such as YouTube, friends, and relatives …

Social media advertising plays a crucial role in brand development within consumer
awareness, influencing purchase intentions, and is emphasized and utilized by businesses …

Companies can use digital media to promote their goods or services on social media sites
like Facebook, Instagram, and YouTube. From various viewpoints, several academics …