This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

In recent years, the concept of mental accounting has been widely used in the literature to
investigate its influence on decision-making processes related to savings, investment, debt …

A key feature of fixed-price group buying is the use of time-limited promotions, but few
studies have examined the potential effect of different countdown formats. This study …

In many countries, retailers are obligated to display unit prices for their products. Still, they
have considerable flexibility in the unit price measure used. For example, price can be …

Mental budgeting is a cognitive process that helps individuals control consumption
expenditures. Previous literature has shown that mental budgeting is influenced by people's …

This study aims to establish a visual search scale that measures shoppers' in-store
exploration behavior. We propose that the attentional control theory used in the psychology …

Many individuals set financial goals, yet encounter frequent consumption temptations in
daily life. Failing to exercise self-control to resist these temptations can lead to overspending …

Researchers have developed measures of trait self-control, or one's general tendency to
have self-control. However, measures that provide insight into state self-control, or self …

Purpose The subjective interpretation of numerical information can induce the so-called unit
effect, ie the scale and unit chosen to quantify such information might influence a person's …

Konsumenten steht beim Einkauf im Supermarkt eine Vielzahl unterschiedlicher
Informationen zur Verfügung, die sie in ihre Kaufentscheidungen einbeziehen können. Dem …