With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …

Food preservation is crucial in safeguarding the global food supply and security. Current
regulations do not encourage the use of chemical food preservatives. Therefore, creating a …

Drawing on the theory of engagement, the present study aims to examine the outcomes of
participation in value co-creation in soft sports tourism, specifically hiking. To this end, the …

Drawing on the theory of engagement, the present study aims to examine the outcomes of
the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end …

Product packaging has a great influence on customers' decision-making and shapes
purchase intentions. The graphic message is the crucial component of this impact. Digital …

This study aims to examine university students' intention to purchase carbon-labeled
products in Can Tho City, Vietnam, as well as the main reasons driving the desire to …

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently
embraced a variety of sustainability measures, such as water conservation, reduced …

Purpose This study investigates how consumers perceive the packaging of Philippine coffee
social enterprise products and how this impression affects their willingness to purchase …

Food packaging functions as a hub because it is commonly recognized by consumers as the
primary location from which they able to access the information that is printed on food …

This study aims to conduct a root-cause analysis of recurring flour packaging printing defects
using quality tools. The quality of packaging materials plays an important role in ensuring …