Purpose–The purpose of this paper is to classify and organize the accumulated knowledge
about mobile shopping (m-shopping) as revealed in the present literature regarding retail. A …

The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …

This study employs an extended technology acceptance model (TAM) and the theory of
diffusion of innovations (DOI) to understand the intention to use mobile commerce …

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping
activities is inherently low. The study, first, identifies prominent areas of academic concern …

The emerging retail culture is characterized by the extensive use of mobile technologies,
high connectivity, ubiquitous computing and contactless technologies, which enable …

This study investigates the adoption of mobile commerce in Jordan. Based on TAM3 theory,
the study proposes a theoretical framework, and then examines its perceived usefulness …

Purpose–The purpose of the study is to investigate the impact of perceived usefulness (PU),
perceived ease of use (PEOU) and trust on mobile website satisfaction …

Purpose–Smartphone adoption by consumers is increasing exponentially, and presents
marketers with many new opportunites to reach and serve customers. However, are …

Purpose The purpose of this paper is to address the current deficit in the literature on social
media adoption within a small to medium-sized enterprise (SME) context. The authors adopt …

This exploratory online questionnaire-based study confirms the findings from earlier studies
in the pre-smart phone era regarding consumers' negative attitudes towards mobile …