Purpose This study aims to show how market orientation (MO), brand (BR) and business
strategy (cost leadership strategy and differentiation strategy), which play mediating and …

Industry 4.0 is no longer the same as the previous industrial era. The role of information
technology is no longer just as an additional tool but has become a mandatory tool to ensure …

Competitive advantage is one of the essential components of customer satisfaction and
business growth, but the COVID-19 pandemic has had a substantial influence on consumer …

In the existing scientific and methodological literature, at the theoretical level of scientific
research, and based on the experience of developed countries (during practical studies) …

This study evaluates the effects of cost, innovation, and logistics capability on competitive
advantage and supply chain performance. Using appropriate analysis methods, this study …

Purpose: Firms economic and financial growth are the major goals of organizations across
the globe to beat competition and survive in the unfriendly business environment. However …

Effective cost control is essential for achieving the targeted cost, a critical aspect of cost
leadership. For instance, Walmart, a global retail giant, emphasizes its commitment to low …

The impact of competitive advantage in mitigating the detrimental impacts of customer
orientation on business performance was examined in this chapter. Few research have …

Performance of milk processing firms in Kenya continues to be impended by cost related
performance challenges. It is hypothesized that cost leadership strategy could address these …

The era of organizations being obsessed with and driven solely by profit-maximization
philosophies and practices is rapidly giving way to concerns about business ethics …