The practitioners' path to customer loyalty: Memorable experiences or frictionless experiences?

L Williams, A Buoye, TL Keiningham, L Aksoy - Journal of Retailing and …, 2020 - Elsevier
Managers of CX programs are often faced with a decision between investing more in
experience design (memorable CX) or improving experience delivery (frictionless CX) …

Social robot-delivered customer-facing services: an assessment of the experience

S Forgas-Coll, R Huertas-Garcia… - The Service …, 2023 - Taylor & Francis
The ability to install social intelligence protocols in robots in order for them to exhibit
conversational skills has made them ideal tools for delivering services with a high cognitive …

Share of purchases in B2B: relative customer satisfaction indicators and customer characteristics as main influencers

J Alet Vilaginés - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose This study aims to identify a new model of relative customer satisfaction translated
into share of purchases (SOP) with the best-related metrics. Design/methodology/approach …

Examining the dynamics leading towards credit card usage attitude: an empirical investigation using importance performance map analysis

B Rishi, DK Mallick, A Shiva - Journal of Financial Services Marketing, 2024 - Springer
Many researchers have investigated the consumer's attitude towards using credit cards.
However, how the different attributes contribute to credit card usage attitude is not evident …

An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing

B Steiner, M Brandhoff - European Journal of Marketing, 2021 - emerald.com
Purpose This paper aims to explore the role of configurations of relationship quality
dimensions for explaining sources of behavioral outcomes in the globalized manufacturing …

Operationalizing relative customer value

T Keiningham, L Aksoy, F Cadet - Journal of Creating Value, 2017 - journals.sagepub.com
The construct of “value” has been central to explaining economic exchange since the time of
Adam Smith. Despite its central importance, debate still exists as to what value entails …

[PDF][PDF] Modelo de priorização da entrega de cartões de uma instituição financeira com impacto na experiência do cliente

MFS Maiolo - 2021 - repositorio.unesp.br
Neste trabalho será apresentado um problema de priorização de entrega de cartões de
uma instituição financeira brasileira. Neste contexto, o principal objetivo foi desenvolver um …

The Effect Of Service Convenience Towards Customer Loyalty In Sharia Bank

WF Amal, I Susila - 2017 - eprints.ums.ac.id
There are a lot banking system in Indonesia that expands into sharia way which based on
Islamic law and the customers who start to put an interest toward this system. The author …