Purpose The purpose of this paper is to determine the best approach to customer
segmentation and to extrapolate associated rules for this based on recency, frequency and …

Given the growing importance of customer behavior in the business market nowadays,
telecom operators focus not only on customer profitability to increase market share but also …

E-commerce growth enforces the courier business to focus on developing a new business
model decision. This paper aims to explore a suitable new business idea for courier …

Customer segmentation through data mining could help companies conduct customer-
oriented marketing and build differentiated strategies targeted at diverse customers …

Rice is an essential food commodity in national and food security in Indonesia with a
complex supply chain network. Various risks related to food quality and food safety occurs …

In the current competition environment, organizations have realized that to gain profit, in
addition to attract customers, they should have a good relationship with them Understanding …

This study aimed to create a loyalty program for a private security company's most valuable
customers using clustering techniques on a dataset from the company. K-means was …

In today's business world, identifying the customers and analysis of their behavior is
important for banking industry. Customer Relationship Management (CRM) is the process of …

This paper presents the application of a data analytics technique to enable courier
businesses to better serve customers and conduct customer segmentation more effectively …

To retain a customer in a logistics industry is difficult as it highly depends on the customer
relationship management (CRM) and the quality of the service delivered. The existing …