Product Returns (PR) are an inevitable yet costly process in business, especially in the
online marketplace. How to deal with the conundrums has attracted a great deal of attention …

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This
study aims to determine the factors that influence impulse buying from a flash sale in the …

Ecosystems host supporting complementors who offer digital technologies to user-facing
complementors. By focusing on the platform sponsor, the existing literature has scarcely …

Flash sale (FS) is a marketing strategy that is widely used and developed in sales through e-
commerce. The implementation of the FS strategy is to provide discounts or special …

Using information–cognition–intention model and by comparing emotional and rational
negative word-of-mouth (nWOM), this study considered nWOM's role in online flash sales by …

The rise of omni‐channel retailing poses challenges for e‐marketplace platforms. To retain
third‐party sellers in the face of competitive pressure from rivals, e‐marketplace platforms …

Flash sales are a widely adopted e-commerce marketing strategy that operate over a brief
period, offering limited-time discounts, special promotions, or clearance items to create a …

This study explores the impact of demand-side usage of digital platforms on operational
decision-making by supply-side firms. The positive impact of digital platforms on product …

Online health communities (OHCs) are encouraging doctors to engage in prosocial
behaviors to promote sustainable development of OHCs and benefit the user base, which …

The growth of E-Commerce in the Philippines has shifted dramatically at an unprecedented
pace during the COVID-19 pandemic, forcing consumers to shop online. The change in …