Personal branding has become an important concept in management literature in recent
years. Yet, with more than 100 scholarly papers published on the concept to date, it has …

The purpose of this paper is to discuss the importance of developing, maintaining and
promoting one's personal brand. Personal branding is the process by which an individual …

This study investigates the effect of community identification in building brand loyalty
(attitudinal and behavioural) and a personal brand via social networks. The proposed model …

Crafting a personal brand has become an important factor for career success. Despite the
growing literature on topics associated with personal brands, the conceptualization and …

Purpose Personal branding becomes a new in-demand skill for all professionals today. To
be well-known helps to achieve success in the networked business environment. Personal …

Escalating research on corporate branding and corporate reputation point to a potential
correlation between the manner in which employees deliver the organisation's brand …

The study explores the phenomenon of personal branding on social media and in particular,
examines how YouTubers create their personal brands online. The explorative and …

Brands' social networking sites (fan pages) are increasingly attracting the attention of
scientists and managers intrigued by their potential application for brand value creation. The …

This paper focuses on an under-researched and under-developed typology of political
branding and conceptualizes politicians as personal political brands. Further, this study …

Purpose The purpose of this paper is to examine wellness as a means of self-branding. The
phenomenon is addressed through the introduction of a new concept–wellness branding …