Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Sustainable consumer behavior (SCB) gained significant attention given the relevance it
bears for a broad set of actors. Since most of the relevant literature is rooted in western …

Environmental degradation is a serious problem in modern civilization as it causes changes
in consumer behavior towards ecologically responsible purchasing. In order to understand …

This research provides a comprehensive delineation of the process that leads to the
formation of green behavior by including the role played by media and attitude towards …

Purpose In the present era of green consumerism, consumers are shifting towards
sustainable consumption with the rising demand of green products. Despite consumers' …

Purpose–This paper aims to re‐examine the determinants of ecologically conscious
consumer behaviour (ECCB) by analysing the green consumer profile (socio‐demographic …

Despite the growth of green marketing, there is a shortage of studies on green
communication. Thus, this research aims to understand whether consumers who are …

While there have been many prior studies examining the impact of the demographic
characteristics of consumers' green purchase attitudes and behavioral intention, results …

The research was undertaken to study the influence of demographics, especially gender,
age, education, and income, on the green purchase decisions of Indian consumers. The …

We examine the role of socio-demographic factors on consumers' pro-environmental
behavior (PEB)–a subset of ethical behavior and analyze its implications in an emerging …