This article reviews empirical research conducted in the last decade on the subject of how
online display advertising affects the usability and quality of user experience of websites. In …

As people spend increasing proportions of their daily lives using social media, such as
Twitter and Facebook, they are being invited to support myriad political causes by sharing …

Eye tracking systems are commonly used in a variety of research domains, but cost
thousands of dollars. In my thesis I investigate a new approach to enable eye tracking for …

Eye Tracking for User Experience Design explores the many applications of eye tracking to
better understand how users view and interact with technology. Ten leading experts in eye …

The rapid growth of the Web in the past two decades has made it the largest publicly
accessible data source in the world. Web mining aims to discover useful information or …

It is commonly believed that information spreads between individuals like a pathogen, with
each exposure by an informed friend potentially resulting in a naive individual becoming …

Knowing where people look and click on visual designs can provide clues about how the
designs are perceived, and where the most important or relevant content lies. The most …

The risk of major occupational accidents involving tripping hazards is commonly
underestimated with a large number of studies having been conducted to better understand …

Understanding how people interact with search engines is important in improving search
quality. Web search engines typically analyze queries and clicked results, but these actions …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …