Integrating Artificial Intelligence in Library Management: An Emerging Trend

G Manoharan, SP Ashtikar, M Nivedha - AI-Assisted Library …, 2024 - igi-global.com
Due to technological advances in artificial intelligence (AI), the public and academic library
community are interested in using it. Since this technology is still being researched and has …

Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress

G Manoharan, A Razak, CVG Rao… - The Ethical Frontier of …, 2024 - igi-global.com
Computers are part of our everyday life. Advances in technology allow these machines to
duplicate human skills with remarkable accuracy. AI managed all global business functions …

Quantifying the Impacts of Artificial Intelligence Implementations in Marketing

S Durai, G Manoharan, TS Priya, R Jayanthi… - Smart and Sustainable …, 2024 - igi-global.com
AI will personalize marketing. Analysis of client behavior and preferences customizes
product and service suggestions. AI-powered CRM solutions can automate customer …

Nurturing Green Human Resource Management in Facilitating Organizational Effectiveness

L Raja, G Manoharan - 2024 3rd International Conference on …, 2024 - ieeexplore.ieee.org
Green Human Resource Management (GHRM) is a strategy for improving an organization's
efficiency and productivity via the application of environmentally friendly HR policies and …

[PDF][PDF] Evaluating ROI in Digital Marketing Campaigns: Metrics, Measurement, and Insights

KK Ramachandran - International Journal of Management (IJM), 2023 - researchgate.net
In the rapidly evolving landscape of digital marketing, understanding Return on Investment
(ROI) is paramount. This paper navigates the complexities of digital marketing ROI, delving …

Impact of Workforce Emotional Intelligence on Patient Satisfaction: A Sentiment Analysis Approach Using Supervised Machine Algorithms

B Motwani, S Haryani, G Manoharan… - … for Improved Workplace …, 2024 - igi-global.com
In stressful jobs, emotional intelligence is crucial in the current competitive environment.
Patient satisfaction is an important problem in health care, and the emotional intelligence of …

Extenuating Digital Transformation: Revolutionizing Hotel Operations Through AI Technology

G Manoharan, SP Ashtikar, S Kumar - Hotel and Travel Management …, 2024 - igi-global.com
Technology benefits hotel visitors by digitizing hotel management and improving tourist
efficiency, revenue, and sustainability. Digital technologies customized and engaged guests …

Gender Perception of Talent Management Practices among IT Professionals in Hyderabad

SB Rajoli, G Manoharan - 2024 3rd International Conference …, 2024 - ieeexplore.ieee.org
This study examines how talent management techniques are perceived based on gender
within the Information Technology (IT) sector in Hyderabad, India. Effective talent …

Delineation of Artificial Intelligence in the Hospitality and Tourism Industries

G Manoharan, SP Ashtikar, S Kumar - Impact of AI and Tech-Driven …, 2024 - igi-global.com
By understanding how AI affects organizational operations, stakeholders can plan and profit
from these improvements. This chapter summarizes AI-related hotel marketing trends. For …

Artificial Intelligence in the Hospitality and

S Kumar - Impact of AI and Tech-Driven Solutions in Hospitality …, 2024 - books.google.com
By understanding how AI affects organizational operations, stakeholders can plan and profit
from these improvements. This chapter summarizes AI-related hotel marketing trends. For …