Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas-Mexico

EE García-Salirrosas, RF Rondon-Eusebio… - Proceedings of the …, 2022 - dl.acm.org
The intention to buy online is an essential factor for the success of organizations of any size
and sector. Getting consumers to have a high level of purchase intention predicts actual …