One way to make digital payments today is using a virtual wallet, an e-wallet. The e-wallet
that will be used will be filled in before being used by consumers, which can be done from a …

The urgency of the study is to analyze the effect of perceived ease of use, perceived
enjoyment, and facilitating conditions on the intention to use the TikTok application service …

Penelitian ini pada dasarnya memiliki tujuan utama untuk menganalisis konstituen yang
mempengaruhi behavioral intention penggunaan alat pembayaran digital QRIS pada …

Abstract Modern Marketing Mix 4Ps focus marketing activities on four pillars: people,
process, programs, and performances. With these four pillars, marketers can create …

Berdasarkan hasil observasi pra survei di lapangan, wawancara, dan pengamatan terhadap
Mitra, dapat diidentifikasi beberapa permasalahan prioritas yang dihadapi mitra …

The substance of the problems faced by partners, one of which relates to aspects of human
resource communication. The group of housewives who are members of the community …

To deal with these business developments, maturity is needed in aspects of its
entrepreneurial orientation and the adoption of social media as one of its marketing …

Competitive advantage is realized through continuous sustainability (sustainable
competitive advantages), so new strategies must be designed. The strategy designed will …

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations
through destination image management, experiential marketing and integrated marketing …

Teknologi dan perkembangannya adalah bagian dari kehidupan kita, dan sistem sosial
secara progresif menyerapnya. Ketika teknologi di bidang transportasi seperti halnya Go …