Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

The business ecosystem surrounding user-generated videos (UGVs) is rapidly expanding.
However, existing literature on the motivations for UGV consumption presents …

Purpose Extant literature in Video on Demand (VoD) has taken the consumer perspective;
however, the stakeholder perspective is largely neglected. This paper aims to fill this gap by …

This research is based on the theory of Technology Acceptance Model to understand
consumer behaviors on paid video streaming platforms and explore whether perceived price …

This research proposes that Generation Z's gaming personality can help predict their over-
the-top (OTT) consumption behavior. Via a qualitative study (Study 1), we first explore …

The streaming business has been continuously rising in the market and movie streaming
applications are trying to break boundaries. Netflix, one of the top streaming platforms hence …

In recent years, countless studies have sought to explain and characterise video streaming
consumption. Its facet of excessive consumption, the so-called binge-watching, has been …

The recent appearance of AI psychological counseling services is expected to lower
physical, economic, and psychological burdens for individuals seeking psychological …

Purpose This study attempts to enrich the digital content marketing (DCM) literature by
identifying consumer-based DCM consumption motives and the preferable content …

The present study aims to examine the determinants of piracy-based password-sharing
behavior on subscription video-on-demand platforms (SVOD). Password-sharing which is …