Brand scholars have devoted attention to different brand management schools, and recently,
the co-creative school has been much in focus of brand research. This study aims to explore …

The importance of play to children's overall development is well-documented. One of the
relevant contexts in which play is both supported and observed is the outdoor playground …

With the rapidly evolving technology, academics and curriculum developers experience
criticism for the curriculum being outdated or unable to meet industry requirements …

Performance evaluation is crucial to effective destination management in tourism. However,
the determinants of successful destinations still remain elusive and there are differing …

Em um mercado saturado de gurus que prometem soluções milagrosas, MAIS MARKETING,
MENOS GURU emerge como uma bússola essencial para navegadores do mundo real do …

The concept of sustainable tourism emerged in the 1970s (Serrano et al., 2019), with early
research led initially by geographers and environmentalists to discuss sustainable …

Objetivo–O objetivo desse artigo é abordar problemas históricos da educação e do
desenvolvimento científico do marketing, tais como a oferta de competências amplas para …

RESUMO O argumento dessa tese gira em torno do aperfeiçoamento da formação dos
egressos das linhas de marketing dos programas de doutorado em Administração no Brasil …

Objetivo–O objetivo desse artigo é abordar problemas históricos da educação e do
desenvolvimento científico do marketing, tais como a oferta de competências amplas para …

Capitalism and technological innovations change the relationship between people and
business, imposing a competitiveness due to the fierce competition experienced in all …