A growing number of consumers want companies to act sustainably. Companies have
responded by advertising their sustainability initiatives, practices, and products. This paper …

Brand equity, a strategic marketing asset, can elicit a welcoming, unique relationship that
characterizes the bond between products and customers. An essential aspect of brand …

The environmental concern is on rise in all types of business; however, banking assumes a
special niche due to its ability to influence the economic growth and development of the …

Although there are some instances of prior research on the relationship between attitude
and purchase intention for environmentally sustainable products, literature is scant about …

This paper examines the antecedents of millennials' organic food purchasing. A conceptual
framework, based on product characteristics, and consumers' concerns and consciousness …

Many firms adopt green advertising and put great emphasis on the value of green marketing
strategies. However, little research has examined the effectiveness of green appeal in …

Building on the resource-based view, we develop a model of drivers and outcomes of
environmentally friendly marketing strategies in the Greek hotel sector. Data collected from …

Effects of green brand on green purchase intention | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Effects of …

Measurement of consumer awareness of food waste: construct development with a
confirmatory factor analysis | Emerald Insight Books and journals Case studies Expert Briefings …

This study analyzes the impact of ethical motivations, food safety and health‐related
concerns on purchasing intentions of habitual and less frequent consumers of organic food …