This research analyzes the influence of content marketing, live streaming, and online
customer reviews on purchasing decisions for Shopee fashion products. This type of …

Penelitian ini bertujuan untuk mengetahui peranan ingredients, influencer review dan live
streaming marketing terhadap minat beli konsumen pada produk skincare varian mugwort …

This study was used to measure the influence of online consumer reviews, product quality
and price perceptions on purchasing decisions. This research was conducted in the Bekasi …

Acne, besides having a negative impact on the skin, also has a psychological impact,
namely embarrassment and reduced self-confidence, which can be prevented by providing …

Live-streaming commerce offers a new experience for people in direct buying and selling
activities with host plays an important role as an intermediary between sellers and buyers …

This study aims to determine how big the influence of customer value, consumer trust, and
service quality on Lazada's e-commerce consumer satisfaction in the Bekasi City area. The …

This research was conducted to determine the effect of Influencer Reviews and Online
Customer Reviews on the intention to buy bag products among Surabaya City students. This …

Penelitian ini bertujuan untuk mengetahui gambaran dan pengaruh influencer, viral
marketing dan citra merek baik secara parsial maupun secara simultan terhadap keputusan …

This study aims to determine the influence of online consumer reviews, online customer
ratings, and influencers on purchase decisions among Shopee consumers. The sampling …

Toko online atau e-commerce yang terus bermunculan menyebabkan terjadinya persaingan
yang kompetitif antar toko online lainnya dalam hal menyediakan produk yang mampu …