A large part of the global population is now connected in online social networks in social
media where they share experiences and stories and consequently influence each other's …

Purpose This study aims to conduct a systematic literature review and bibliometric analysis
on the topic of digital labour. The study also identifies the future research directions for the …

The increasing use of social media has changed how firms engage their brands with
consumers in recent times. This triggered a need for this research to further our …

Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …

Drawing on actor-network theory (ANT), this paper develops a 'more-than-human'conception
of netnography to extend current thinking on the scope, focus and methods of netnographic …

Understanding the social influence of user‐generated content (UGC) to create social brand
engagement (SBE) through social media has become a topic of major interest for both …

Purpose The purpose of this paper is to deepen the understanding on social media brand
engagement (SMBE) practices by exploring the impact of consumer brand knowledge …

Why do consumers choose difficult analog technologies over their labor-saving digital
counterparts? Through ethnographic investigations of three once defunct analog …

Buku ini disarankan untuk pengajar, peneliti, mahasiswa, atau mereka yang tertarik pada
kehidupan maya internet. Sajiannya menghadirkan penjelasan tentang konsekuensi …

This study explores how the networked environment of consumer tribes, turned into an
online public, can support consumers' capacities to undertake entrepreneurial projects. The …