Customer relationship management and its impact on entrepreneurial marketing: A literature review
V Guerola-Navarro, H Gil-Gomez… - International …, 2024 - Springer
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …
society, due to its ability to discover and take advantage of new opportunities to satisfy …
Three decades of research on loyalty programs: A literature review and future research agenda
Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …
purchases and customer relationships. Although numerous studies have shed light on the …
The value relevance of digital marketing capabilities to firm performance
C Homburg, DM Wielgos - Journal of the Academy of Marketing Science, 2022 - Springer
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
International new ventures (INVs) contend with environmental dynamism in global markets,
compelling firms to enhance their innovation and marketing capabilities. While the INV …
compelling firms to enhance their innovation and marketing capabilities. While the INV …
Capabilities for market-shaping: Triggering and facilitating increased value creation
Applying grounded theory, we comprehensively categorize capabilities needed for market-
shaping and synthesize them into a conceptual framework that describes the process and its …
shaping and synthesize them into a conceptual framework that describes the process and its …
Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies
Purpose This study investigates to what extent strategic flexibility of international strategic
alliances (ISAs) affects export performance of emerging market small and medium-sized …
alliances (ISAs) affects export performance of emerging market small and medium-sized …
Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
Purpose Few studies have conceptualized how companies can build and nurture
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …
Marketing capability development through networking–An entrepreneurial marketing perspective
How are marketing capabilities developed in SMEs? Drawing upon the entrepreneurial
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …
marketing perspective, this article explores how small-to-medium-sized enterprises (SMEs) …
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Purpose The resource-based view (RBV) emphasises the importance of resources for firm
performance. However, recent research argues that the focus on firm performance should …
performance. However, recent research argues that the focus on firm performance should …
Responsive and proactive market orientation in relation to SMEs' export venture performance: The mediating role of marketing capabilities
M Bodlaj, B Čater - Journal of Business Research, 2022 - Elsevier
This study aims to improve understanding of how export market orientation and marketing
capabilities relate to export venture performance. Results are reported for a sample of 339 …
capabilities relate to export venture performance. Results are reported for a sample of 339 …