[图书][B] Campaigning to the new American electorate: Advertising to Latino voters

M Abrajano - 2010 - books.google.com
Presuming that a strong relationship exists between one's identity and political behavior,
American politicians have long targeted immigrant and ethnic communities based on their …

Spanish-language radio advertisements and Latino voter turnout in the 2006 congressional elections: Field experimental evidence

C Panagopoulos, DP Green - Political Research Quarterly, 2011 - journals.sagepub.com
Because Hispanic voters are seldom targeted for campaign communication and because
they listen to radio at higher rates than non-Hispanics, Spanish-language radio represents …

Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries

E Elder, JB Phillips - Social Media, Political Marketing and the …, 2018 - taylorfrancis.com
By looking at the autoplay videos posted and shared on Hillary Clinton's Facebook account
during the 2015/2016 primary election season, this article offers much needed insight into …

Spanish-and English-language local television coverage of politics and the tendency to cater to Latino audiences

EF Fowler, M Hale, TD Olsen - The International Journal of …, 2009 - journals.sagepub.com
Congressional mandates, federal regulatory policy, local broadcasters, and democratic
ideals agree that local media should present local news in a way that adequately represents …

The Impact of 2008 Presidential Campaign Media on Latinos: A Study of Nevada and Arizona Latino Voters

KM Winneg, BW Hardy… - American Politics …, 2013 - journals.sagepub.com
To examine the effects of the 2008 Obama campaign's targeted media effort aimed at Latino
voters, we married 2008 campaign media data from multiple sources to survey data on …

[图书][B] Local party organizations and the mobilization of Latino voters

DG Lehman - 2013 - search.proquest.com
We frequently hear that Latinos are the fastest growing minority group in the United States.
We also know that like many American immigrant groups, Latinos tend to reside in states …