Purpose–The purpose of this paper is to offer a reflexive account of the co‐production of a
qualitative research project with the aim of illuminating the relationships between research …

This paper claims how the parallel evolution of the conception of services and of Design for
Services toward more transformational aims, would require a collective reflection on and …

In this paper, I outline a history of critical marketing studies. The argument put forward that
marketing lacks any substantive critical edge is questioned. In surveying our history and …

According to recent statements by prominent Critical Marketing scholars, there remains a
problem of how to clarify this ambiguous label for interested colleagues. Beyond the usual …

In this paper, we critically reflect on the methodological challenges encountered during a
qualitative research project that examined the effectiveness of the Australian National …

This study seeks to extend knowledge of reflexivity theories by moving beyond a sole focus
on researcher reflexivity (Bettany & Woodruffe-Burton,) in considering the significance of …

The changing nature of the world that public managers inhabit requires strategies for sense-
making. This is frequently the reason why managers engage in mid-career education …

Purpose This paper aims to understand what reflexivity means and explores which types of
reflexivity could be applied within social marketing practice as a critical approach to …

This paper examines the knowledge constructs that professionals draw upon when
engaging in marketing work. Our conceptual approach stems from a critical analysis of …

ABSTRACT A reflexive approach to qualitative research seeks to uncover structures of
inequality in the research encounter. On the surface, it would seem that ethnographic …