Macro-social marketing research: philosophy, methodology and methods
AM Kennedy - Journal of Macromarketing, 2017 - journals.sagepub.com
Macro-social marketing is the use of social marketing–up, mid and downstream–to affect
holistic systemic change (Kennedy 2016). Presently, fragmented views within macro-social …
holistic systemic change (Kennedy 2016). Presently, fragmented views within macro-social …
Anti-consumption choices performed in a drinking culture: Normative struggles and repairs
H Cherrier, L Gurrieri - Journal of Macromarketing, 2013 - journals.sagepub.com
This article explores the normative barriers to anti-consumption practices and highlights that
not-for-profit organizations have an important role to play in facilitating the rejection of …
not-for-profit organizations have an important role to play in facilitating the rejection of …
Marketing and Public Policy: Transformative Research in Developing Markets
Developing markets are a challenge for researchers who study them and for governments,
business leaders, and citizens who strive to improve the quality of life in them. The …
business leaders, and citizens who strive to improve the quality of life in them. The …
Application of social marketing in social entrepreneurship: Evidence from India
Recognizing the importance of social marketing strategies for the success of social
entrepreneurial ventures (SEVs), the present article examines nine SEVs with different profit …
entrepreneurial ventures (SEVs), the present article examines nine SEVs with different profit …
Der business case for corporate social responsibility
P Schreck - Corporate Social Responsibility: Verantwortungsvolle …, 2012 - Springer
Zusammenfassung In der Diskussion um Corporate Social Responsibility (CSR) steht häufig
die Frage im Vordergrund, ob die Übernahme gesellschaftlicher Verantwortung letztlich mit …
die Frage im Vordergrund, ob die Übernahme gesellschaftlicher Verantwortung letztlich mit …
Inhibitions and implications associated with celebrity participation in health-related social marketing: An exploratory research focused on HIV prevention in Portugal
B Casais, JF Proença - Health Marketing Quarterly, 2012 - Taylor & Francis
This article discusses motivations and inhibitions among celebrities to participate in health-
related social marketing. The research identifies the implications that this involvement may …
related social marketing. The research identifies the implications that this involvement may …
Der business case for corporate social responsibility
P Schreck - Corporate Social Responsibility: Verantwortungsvolle …, 2015 - Springer
Zusammenfassung In der Diskussion um Corporate Social Responsibility (CSR) steht häufig
die Frage im Vordergrund, ob die Übernahme gesellschaftlicher Verantwortung letztlich mit …
die Frage im Vordergrund, ob die Übernahme gesellschaftlicher Verantwortung letztlich mit …
Programas de marketing social: proposição e exame de uma estrutura conceitual de avaliação de resultados
PRS Meira, CP Santos - Revista de administração pública, 2012 - SciELO Brasil
A área de marketing tem sido cada vez mais demandada a prestar contas de suas ações,
na forma de avaliação dos investimentos realizados. No marketing social não é diferente. O …
na forma de avaliação dos investimentos realizados. No marketing social não é diferente. O …
A Bayesian network analysis of ethical behavior
Using one of the major domains of macromarketing–ethics–this paper aims to introduce the
Bayesian network (BN) method and demonstrate its added value for macro-level decision …
Bayesian network (BN) method and demonstrate its added value for macro-level decision …
What do social marketing programmes reveal about social marketing? Evidence from South Asia
Although social marketing is growing as a discipline, there are several social marketing
programmes (SMPs) across the world which can guide us in achieving a better …
programmes (SMPs) across the world which can guide us in achieving a better …