Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets
Purpose This study examines the impact of consumer-perceived value (CPV) dimensions
such as product quality, price fairness, brand prestige and brand positioning on brand …
such as product quality, price fairness, brand prestige and brand positioning on brand …
Does religiosity affect green entrepreneurial intention? Case study in Indonesia
Purpose This study aims to examine various factors influencing the inclination of students
toward Green Entrepreneurial Intention (GEI), including University Support (USP), Family …
toward Green Entrepreneurial Intention (GEI), including University Support (USP), Family …
Role models or competitors? Understanding influencer marketing in restaurants from the perspective of customers' social comparison orientation
S Shi, Z Hu, S Nagasawa, S Gao - Journal of Hospitality and Tourism …, 2024 - Elsevier
Despite increasing attention to influencer marketing in the food industry, research on
influencer marketing in the restaurant segment is limited. Drawing on social comparison …
influencer marketing in the restaurant segment is limited. Drawing on social comparison …
[PDF][PDF] The impact of short video content on users' tourism intentions
R Yue, J Li - TourismSpectrum: Diversity & Dynamics, 2024 - library.acadlore.com
The rapid development of the short video industry has provided a powerful platform for
content creators to promote their work while offering users interactive opportunities. In the …
content creators to promote their work while offering users interactive opportunities. In the …