Applying the theory of planned behavior and media dependency theory, this study examines
the effects of attitude, subjective norms, perceived behavioral control (PBC), media …

Prior research documents that perceived peer norms are related to bystanders' intentions
and intervention behaviors in the context of sexual violence. Given the popularity of …

Social networking sites are increasingly used to promote corporate social responsibility
initiatives. Consumers can like, share, or comment on corporate social responsibility …

Among various interface cues, expertise, identity, and bandwagon cues have been
consistently found to have significant effects on media users' perceptions of online news …

This book explains how actions and inactions arise and change in social contexts, including
social media and face-to-face communication. Its multidisciplinary perspective covers …

This study uses the influence of presumed media influence model as the theoretical
framework to examine how perceived social norms (ie, descriptive, subjective, and injunctive …

This synthesis review examined 189 qualified studies on norms and smoking in terms of
conceptual frameworks, types of social norms, research designs, dependent variables …

This study examined how social norms can be formed differently across gender in the
context of perceiving an alcohol company's corporate social responsibility (CSR) campaigns …

This paper presents a qualitative research study to explore how social pressures contribute
to normative behaviour of adult smokers. Drawing from theories of social learning, behaviour …

Given that alcohol consumption and binge drinking among adolescents in the United States
remain prevalent, this study assesses changes in the influence of peer norms—and their …