Blockchain technology in supply chain operations: Applications, challenges and research opportunities
Blockchain is a technology with unique combination of features such as decentralized
structure, distributed notes and storage mechanism, consensus algorithm, smart contracting …
structure, distributed notes and storage mechanism, consensus algorithm, smart contracting …
[HTML][HTML] How is blockchain used in marketing: A review and research agenda
Blockchain technology is the need of the hour today, due to its strong pillars of distribution,
decentralisation, encryption, immutability and tokenization. It has a growing scope in various …
decentralisation, encryption, immutability and tokenization. It has a growing scope in various …
A decentralized token economy: How blockchain and cryptocurrency can revolutionize business
JY Lee - Business Horizons, 2019 - Elsevier
As the underlying technology of bitcoin, blockchain is expected to create a new economic
system by revolutionizing the way we communicate over the internet. Blockchain seeks to …
system by revolutionizing the way we communicate over the internet. Blockchain seeks to …
Blockchain for business management: Applications, challenges and potentials
Blockchain technology has emerged as one of the most vital and encouraging technology in
Industry 4.0. It is said to have the potential to majorly transform the way the business world …
Industry 4.0. It is said to have the potential to majorly transform the way the business world …
Digital analytics: Modeling for insights and new methods
Firms are increasingly turning towards new-age technologies such as artificial intelligence
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …
[HTML][HTML] Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies
Given the emerging nature of integrating Blockchain Technology (BCT) into several
business fields concerning the interaction between companies and their customers, this …
business fields concerning the interaction between companies and their customers, this …
Cochain-SC: An intra-and inter-domain DDoS mitigation scheme based on blockchain using SDN and smart contract
With the exponential growth in the number of insecure devices, the impact of Distributed
Denial-of-Service (DDoS) attacks is growing rapidly. Existing DDoS mitigation schemes are …
Denial-of-Service (DDoS) attacks is growing rapidly. Existing DDoS mitigation schemes are …
Enhancing digital advertising with blockchain technology
The increasing popularity of blockchain technology (BCT) has spurred interest in its potential
to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization …
to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization …
A survey for the application of blockchain technology in the media
L Liu, W Zhang, C Han - Peer-to-Peer Networking and Applications, 2021 - Springer
In recent years, the news industry, digital rights management, digital advertising, content
production and social media are facing inevitable problems, such as fake news spreading …
production and social media are facing inevitable problems, such as fake news spreading …
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Abstract Distributed Ledger Technologies (DLTs), like Blockchain, could help improve brand
safety, consumer privacy and transparency in digital advertising. However, paid …
safety, consumer privacy and transparency in digital advertising. However, paid …