This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

Customers' satisfaction is one of the most important indicators to identify the hotel sector's
service quality level. The study's main purpose was to measure the impact of service quality …

Service quality and customer satisfaction (SQCS) have been one of the most-discussed
themes in the last two decades in tourism and hospitality research. Several new dimensions …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Purpose This paper aims to introduce the psychological variable of “social distance” and use
SEM to analyze the relationship between tourism service providers' physical attractiveness …

The strict contactless management measures that have been implemented to control the
spread of the COVID-19 pandemic have severely limited the ability of hotel staff to provide …

According to World Travel & Tourism Council, the tourism industry in Malaysia has been
boomed prosperously in few years. Accordingly, such phenomenon has largely propelled …

Purpose This paper aims to unearth the essential components of Six Sigma for successful
deployment and sustainment of service quality in four different organizations in the United …

Penelitian ini dilakukan untuk menganalisis pengaruh kualitas layanan melalui variabel
tangible, reliability, responsiveness, assurance dan empathy terhadap kepuasan konsumen …

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to
positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue …