Brand design expands the connotation and extension of products, satisfying consumers'
purchase needs to a maximum extent. This study aims to use the SOR theory to explore the …

The physical environment in retail store includes the store exterior, store interior, layout and
design, point-of-purchase display, human variables, and customer service features. The …

People routinely engage in shopping for discerning needful, self-gratification, hedonic
reasons and other factors, which are basically driven by the state of mind. This study …

The retail sector has revolutionised with all the major national and international brands
going online giving the customers an option to visit a website and purchase online …

In this research, it is aimed to examine the relationships between virtual store atmosphere,
sales promotions, flow experience, and impulsive purchasing within the framework of the …