Today, firms are becoming increasingly aware of the importance of social, ethical, and
ecological objectives. In addition to financial profit, organizations are setting themselves new …

Purpose–The purpose of this study is to investigate the influence of religious values (RGV)
on green purchase intention (GPI) among middle-class Muslims in Malaysia. The demand …

Purpose: Despite all the environmental concerns and positive attitudes of customers toward
sustainability and green products, market share of green products remains confined to just 1 …

Recently human resources management functions such as recruitment, selection, training
and performance evaluation are expected in considering environmental management …

Having knowledge about household environmental behaviors is important for planning and
conducting efforts to reduce carbon footprint. In this study, the relationship between …

Purpose Consumer ethics in Asia has attracted attention from marketing scholars and
practitioners. Ethical beliefs and judgements have been predominantly investigated within …

Purpose The purpose of this paper is to examine consumer intentions toward carpooling as
a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) …

ABSTRACT A growing number of consumers are becoming environmentally conscious in
their purchasing decisions, indicating their desire to protect the environment by emphasising …

Green marketing, from the researchers' point of view, can be defined as the equation of
achieving profits, satisfying customers, and at the same time keeping the environment safe …

Purpose The main aim of this study is to integrate the theory of planned behavior (TPB) to
examine consumers' intention to advocate for sustainable brands, whilst incorporating the …