Leveraging social media for SMEs: Findings from a bibliometric review
A Pellegrino, M Abe - Sustainability, 2023 - mdpi.com
This bibliometric review explores the role of social media in small-and medium-sized
enterprises (SMEs) by examining the current literature and identifying research gaps. A …
enterprises (SMEs) by examining the current literature and identifying research gaps. A …
[PDF][PDF] Investigates the Impact of Social Media Influencers' Personality, Content, and Trustworthiness on Consumers' Purchase Intention and eWOM
Social media influencer marketing is a form of social media marketing involving product
placement and endorsements from influencers. Influencers successfully shape consumers' …
placement and endorsements from influencers. Influencers successfully shape consumers' …
Efficiency Measurement in B2B Digital Marketing: a DEA Approach.
K Bhattacharyya, BR Debata - SCMS Journal of Indian …, 2023 - search.ebscohost.com
The purpose of this paper is to develop an integrated and holistic approach to benchmark
digital marketing performance for B2B organizations in India. The rationale behind the study …
digital marketing performance for B2B organizations in India. The rationale behind the study …