Highlights•Biological, socio-psychological, and structural factors drive consumers' desire for
luxury.•Luxury consumption combines traditional and novel forms of consumption, as well as …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Although a large body of research has investigated how consumers use goods to signal
their status, little is known about how brands manage status. The very few studies that have …

Purpose The market for luxury is growing rapidly. While there is a significant body of
literature on luxury goods, academic research has largely ignored luxury services. The …

Luxury brands have been reluctant to adopt technology-enhanced multi-actor interactions at
the customer interface. This article synthesizes research on luxury and multi-actor …

We explore emerging dynamics of social status and distinction in liquid consumption. The
new logic of distinction is having the flexibility to embrace and adopt new identity positions …

This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers' intention to buy luxury products across emerging and …

Highlights•In the past high-status individuals displayed wealth by wasting time on
unproductive leisure activities.•However, long hours of work and lack of leisure time have …

This research distinguishes between the goal of maintaining status and advancing status
and investigates how consumers' political ideology triggers sensitivity to a status …

The present research proposes that luxury consumption can be a double-edged sword:
while luxury consumption yields status benefits, it can also make consumers feel inauthentic …