Reading is a highly complex skill that is prerequisite to success in many societies in which a
great deal of information is communicated in written form. Since the 1970s, much has been …

“Information,” though difficult to define precisely, refers to representations derived by a
person from environmental stimulation or from processing that influences selections among …

" Brings together the cognitive, the cultural, and the neurological in an elegant, compelling
narrative. A revelatory work."--Oliver Sacks, MD The act of reading is so easily taken for …

We design to elicit responses from people. We want them to buy something, read more, or
take action of some kind. Designing without understanding what makes people act the way …

Is there specialization for visual word recognition within the visual ventral stream of literate
human adults? We review the evidence for a specialized “visual word form area” and …

 Les Neurones de la lecture s' ouvre sur une énigme: comment notre cerveau de primate
apprend-il à lire? Comment cette invention culturelle, trop récente pour avoir influencé notre …

Цель любого дизайна—получение отклика. Мы хотим, чтобы человек что-то купил,
прочитал или сделал. Разработка дизайна без понимания причин того или иного …

Rather than offering variations in" world view" as evidence for linguistic relativity, this book
views language related differences in terms of the facility with which information is …

In this introduction to the special issue, I will first briefly summarise past research on
orthographic processing, describing some of the central areas of empirical investigation and …

Reading, using vision or touch, translates abstact marks on a page into an understanding of
ideas. The perceptual, linguistic and cognitive processes involved in sighted reading have …