Determinants of customer intentions to use electric vehicle in Indonesia: An integrated model analysis

I Gunawan, AANP Redi, AA Santosa, MFN Maghfiroh… - Sustainability, 2022 - mdpi.com
Electric vehicles can be a solution to certain social problems in Indonesia, such as pollution
and an increase in consumption of energy from fossil fuels, which cannot be met by …

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

N Ligaraba, T Chuchu, B Nyagadza - Cogent Business & …, 2023 - Taylor & Francis
The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The
study attempts to extend the Stimuli–Organism–Response (S–O–R) theory that has been …

The drivers and outcomes of customer engagement in brand communities: Review and future research

P Munjal, MS Mishra, R Shanker - Journal of Management …, 2019 - indianjournals.com
Regardless of the extensive use of the term 'engagement'in the milieu of offline and online
brand communities, the fundamental meaning and practical nitty-gritty for the core …

“Robots do not replace a nurse with a beating heart” the publicity around a robotic innovation in elderly care

O Tuisku, S Pekkarinen, L Hennala… - Information Technology & …, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the publicity around the implementation
of the Zora robot in elderly-care services in Lahti, Finland. The aim is to discover opinions …

To study the impact of instafamous celebrities on consumer buying behavior

Y Gupta, S Agarwal, PB Singh - Academy of Marketing Studies …, 2020 - search.proquest.com
With 1 billion monthly active users as of June, 2018, Instagram is undoubtedly one of the
most popular social networking apps in the world (TechCrunch, 2018). In today's scenario it …

What motivates people to visit an unknown tourist destination? Applying an extended model of goal‐directed behavior

JS Kim, TJ Lee, NJ Kim - International Journal of Tourism …, 2021 - Wiley Online Library
This study aims to identify the motivations of people travelling to North Korea, and to
determine the effects these have on the travel decision‐making process. An on‐site survey …

Internet and well-being

Y Amichai-Hamburger, S Etgar - The social psychology of living …, 2018 - taylorfrancis.com
This chapter examines the several unique psychological components of the Internet
environment. It describes the way the factors impact on humans' well-being. The online …

Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification

M Haverila, C McLaughlin, KC Haverila… - Journal of product & …, 2020 - emerald.com
Purpose Brand communities are an increasingly important way for brands to interact with
their customers, as they give brands an opportunity to learn from and interact with people …

Brand community motives and their impact on brand community engagement: variations between diverse audiences

M Haverila, C McLaughlin, KC Haverila… - Management …, 2021 - emerald.com
Purpose The purpose of this research is to compare two different sample populations
(student and general) to determine the impact of brand community motives on brand …

The effect of brand awareness, social media marketing, perceived quality, hedonic motivation, and sales promotion towards consumers intention to purchase in …

R Shwastika, K Keni - International Conference on Economics …, 2021 - atlantis-press.com
This research was conducted to investigate the effect of brand awareness, social media
marketing, perceived quality, hedonic shopping motivation, and sales promotion towards …