Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations
Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …
analyses, this paper aims to explore recent developments, themes and issues within smart …
The effects of generational work values on employee brand attitude and behavior: A multi-group analysis
The competitive hospitality industry requires effective external and internal brand
management. Since service employees bring the brand to life, insight regarding their …
management. Since service employees bring the brand to life, insight regarding their …
Progress and Development of Information Technology in the Hospitality Industry: Evidence from Cornell Hospitality Quarterly
In view of the synergistic interaction between technology and hospitality services, this article
reports the findings of a study that analyzed articles related to information technology (IT) …
reports the findings of a study that analyzed articles related to information technology (IT) …
The influence of e-word-of-mouth on hotel occupancy rate
Purpose Online consumer reviews have become increasingly important for consumer
decision-making. One of the most prominent examples is the hotel industry where consumer …
decision-making. One of the most prominent examples is the hotel industry where consumer …
Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
This study examines the relationships between consumers' authenticity perception and four
brand equity dimensions (brand awareness, brand association, perceived quality, brand …
brand equity dimensions (brand awareness, brand association, perceived quality, brand …
Assessing customer financial risk perception and attitude in the hotel industry: Exploring the role of protective measures against COVID-19
The COVID-19 pandemic has lead authorities from many countries to adopt crucial
protective measures such as wearing face masks, lockdowns and social distancing. The …
protective measures such as wearing face masks, lockdowns and social distancing. The …
[图书][B] Hospitality and travel marketing
AM Morrison - 2022 - taylorfrancis.com
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …
students with an international and systematic approach to hospitality and travel marketing …
[HTML][HTML] Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory …
Brand love has largely been examined from a customer perspective and seldom from an
employee perspective. Drawing on the social identity theory, this study attempts to examine …
employee perspective. Drawing on the social identity theory, this study attempts to examine …
Strategic responses of the Spanish hospitality sector to the financial crisis
M del Mar Alonso-Almeida, K Bremser - International Journal of Hospitality …, 2013 - Elsevier
The 2008 financial crisis weakened the hospitality sector severely, like other industries. This
paper investigates the response of the Spanish hospitality sector to the crisis by analyzing a …
paper investigates the response of the Spanish hospitality sector to the crisis by analyzing a …
“That's not my job”: Exploring the employee perspective in the development of brand ambassadors
It is well established that the role of employees is essential in effective brand management
for hospitality organizations to create a competitive advantage. In seeking to capitalize on …
for hospitality organizations to create a competitive advantage. In seeking to capitalize on …