Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode
Drawing on regret theory and the product-type literature, it is argued that emotions elicited
during hedonic product consumption reduce the negative consequences of regret and brand …
during hedonic product consumption reduce the negative consequences of regret and brand …
The consumers' response to product design: a narrative review
B Benaissa, M Kobayashi - Ergonomics, 2023 - Taylor & Francis
This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …
the product side, we discuss the most significant design features preferred by average …
Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise …
This study investigates the attitudes and key purchase determinants of online second-hand
luxury (OSHL) consumption among Chinese consumers using a mixed-methodological …
luxury (OSHL) consumption among Chinese consumers using a mixed-methodological …
The role of intangible attributes of luxury brands for signalling status: A systematic literature review
H Fuentes, J Vera‐Martinez… - International Journal of …, 2023 - Wiley Online Library
Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …
brands, including high prices and prominent designs. However, less attention has been …
How do perceived value and risk affect purchase intention toward second-hand luxury goods? An empirical study of US consumers
The second-hand luxury market is currently experiencing rapid growth. Despite the existing
knowledge on consumer second-hand luxury shopping behavior, little is known about …
knowledge on consumer second-hand luxury shopping behavior, little is known about …
Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention
Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …
examines the effect of brand prominence on the purchase intention of luxury goods, with the …
Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention
Daily green products have gained growing awareness in recent years. Perceived values of
consumers are crucial for companies to promote the formation of holistic value of green …
consumers are crucial for companies to promote the formation of holistic value of green …
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
W Feng, Y Liu, D Li - Annals of tourism research, 2022 - Elsevier
Advertising can be used to promote tourism recovery post-COVID-19 pandemic. However,
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
Y Zhang, S Wang - Journal of Retailing and Consumer Services, 2023 - Elsevier
While artificial intelligence products are widely used in the market, their anthropomorphic
appearance design is becoming a frontier issue in product strategy and consumer behavior …
appearance design is becoming a frontier issue in product strategy and consumer behavior …
The atypicality of sustainable luxury products
This study tackles the issue of how consumers might perceive luxury products' sustainability‐
focused communication. We compare consumers' reactions when luxury brands …
focused communication. We compare consumers' reactions when luxury brands …