This study investigated the impact of five mobile advertising strategies on consumer
attention and interest to bolster mobile shopping. The study aimed to promote and enhance …

The increasing number of mobile phone users and unethical practices of sending
unsolicited mobile-based advertisement related messages without knowing the relevancy of …

The advent of electronic marketing has culminated in a paradigm shift in the way businesses
engage their target audiences globally. Social media marketing has created serendipitous …

Abstract Short Messaging Service (SMS) Marketing (SMSM) is a valuable marketing strategy
due to its ability to reach a large audience promptly with a high open rate, making it an …

Although online shopping has increased globally, South Africa (SA) still lags behind
developed countries in the adoption of online shopping. This study aimed at determining …

Companies that are extending their operations into markets are required to have solid
innovation strategies in place to be successful. Mobile network service providers are …

Several scholars and experts in the academic, marketing and communication space have
defined advertising based on their perception and interpretations. However, these …