Purpose This paper aims to provide an integrated model of nation branding, propose a
comprehensive definition of this concept and differentiate between nation branding and …

Why is there such great heterogeneity in environmental, social, and governance (ESG)
performance between firms? Drawing inspiration from the locus of performance literature …

Industrial symbiosis (IS) allows the use of the resources of a productive chain, based on
collaboration between companies, finding ways to use the waste of one as inputs or raw …

This study contributes to the conceptualization of a sustainable circular business model
(CBM), the application of the circular economy (CE) by companies. The study utilized a three …

While a circular economy is increasingly being adopted in developed economies, with
multinational corporations progressively adopting measures related to it, our knowledge of …

This paper focuses on a topic that has been largely overlooked in the contemporary
marketing literature: the role of the state in shaping markets. While a growing body of …

There is a growing concern regarding the scarcity of natural resources. The levels of
resource exploitation generated by the current system of production and consumption has …

By presenting an investigation of the impact of international trade protectionism on the
reconfigurations of the global value chains (GVCs), this paper challenges the perceived …

This study critically examines sustainable development (SD) within the contemporary
practices of city branding, a prominent business philosophy that underpins market-led …

The loose spatial and temporal coordination of national and transnational governmental
corporate social responsibility (CSR) strategies enables multinational corporations (MNCs) …