Gamified Customer Experience and Engagement In Amazon Online Retailing Company In Covid-19 Era
M Akbari, M Bigdeli, M Mehrabi - Business Studies Journal, 2021 - sdbindex.com
This paper aims to shed a new light on branding features in service industry by filling the
existent gap between brand features (brand signature, brand awareness, brand reputation …
existent gap between brand features (brand signature, brand awareness, brand reputation …