Emerging markets are the growth engines of the world but they differ significantly from
developed countries. Multinationals tend to flounder in these countries due to the challenges …

Facing growth pressures, firms attempt to target the large low-income consumer segment
present in emerging markets. This multi-method study develops research insights regarding …

The global geographical balance of food and agricultural R&D spending is shifting,
characterized by a declining US share and a rising middle-income-country share, propelled …

O tema do 5º Congresso Latino-Americano de Varejo (CLAV-2012), realizado na FGV-
EAESP em 25 e 26 de outubro de 2012, foi “Varejo: Desafios e Oportunidades em …

Purpose The purpose of this paper is to evaluate the influence of price and products on the
promotion (through in-store temporary displays) on consumer sales in an emerging market …

In emerging markets, a significant share of the revenue of Consumer Packaged Goods
(CPG) manufacturers comes from the traditional retail channel, composed of millions of …

This paper investigates early stage “modern” grocery retail adoption in an emerging market
using primary household-level panel data on grocery purchases in India's largest city …

A counterintuitive approach to fostering greater innovation, collaboration, and engagement
Most of us assume our success relies on a network of friends and close contacts. But …

Incorporation of behavioral decision-making theory into supply chain contracts has been in
vogue for the last few years. However, most studies consider only one contract type at a …

This chapter aims to contribute towards the improvement of using Experiential Marketing as
a business model in Emerging Markets. This chapter also clarifies how experiential …