Digital transformation has become a top priority for organizations. As more and more
organizations undergo digital transformation, sustainability alignment is gaining attention as …

Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pasar dan media sosial
pada keunggulan bersaing. Metode yang digunakan dalam penelitian ini adalah metode …

Big social media data generated by customers can be employed start to identify which
customer behaviour and actions creates more value. A study by conducted by MIT Sloan …

Tourism is among the sectors that contribute greatly to the economic development of many
countries. The industry contributes the growth of countries' economies and employment in …

Organizations are increasingly required to make use of the considerable amount of data that
is left behind as persistent digital traces in all social media. Consequently, IS researchers …

Social media analytics is a popular quantitative research method and is very important in the
design science process. It is very important to analyse huge amount of data generated by …