Although engagement has been a catchword in public relations practice and theory for over
a decade, the term has been applied rather loosely to imply any form of communicative …

Engagement has emerged as a significant focus in contemporary management research,
widely acknowledged for its positive impact on wellbeing and performance. However, over …

Buku ini disusun guna memenuhi kebutuhan referensi keilmuan dan panduan aplikasi
praktis di bidang ergonomi, kesehatan dan keselamatan kerja berbasis manajemen unit …

This study examines whether and how internal communication at different levels (ie,
corporate symmetrical communication and supportive peer communication) interact to …

Disengaged employees typically cost US corporations $350 billion annually. The purpose of
this case study was to explore strategies that some communication business leaders use to …

The growth of social media in organizations is reshaping internal communication strategy.
This article explores the value of internal social media with a focus on employee …

Despite the increasing use of social media sites to engage consumers, the consumer brand
engagement construct is still in its infancy. This study aims to contribute to existing social …

This study explores whether and how internal social media influences employee
engagement, a top priority for those working in public relations. Specifically, it proposes and …

The purpose of this study was to explore the relationship between job engagement and two
key components of employee-organization relationships (EOR). Findings from a survey of …

This book integrates theories, research insights, practices, as well as current issues and
cases into a comprehensive guide for internal communication managers and organizational …