This chapter offers a comprehensive survey of the economic analysis of advertising. A first
objective is to organize the literature in a manner that clarifies what is known. A second …

Media industries are important drivers of popular culture. A large fraction of leisure time is
devoted to radio, magazines, newspapers, the Internet, and television (the illustrative …

This paper uses data on German consumer magazines observed between 1992 and 2004
to analyze the extent to which consumers (dis-) like advertising. We estimate logit demand …

A model is developed in which producers in a differentiated product market compete in
prices and informative advertising. The model also includes commercial media, which are …

The existing literature on two‐sided markets addresses participation externalities, but it has
neglected pecuniary externalities between platforms. In this paper we build a model that …

This paper analyzes the private incentives and the regulatory policies to ensure pluralism in
the media markets. We propose a double definition of pluralism: External pluralism (EP-a …

Competitive effects of state aid are analysed in an oligopolistic setting. In period 1, firms
invest in vertical product improvement. In period 2, firms compete in differentiated Bertrand …

This paper analyses how competition between media firms influences the way they are
financed. In a setting where monopoly may lead the media firms to be completely financed …

We consider a situation of duopolistic competition in the press industry, involving two editors
competing in both the newspapers' and advertising markets. The population of readers in …

We argue that there exists a problem of adverse selection in the provision of advertising
which makes it impossible to establish direct markets for it. The media are regarded as …