Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

This research investigates the effects of digital context on perception of green advertising.
We challenge the common advertising practice of posting similar content across platforms by …

Green marketing has been a growing trend in recent years as companies aim to align their
business practices with environmental sustainability. This research aimed to examine the …

This article seeks to identify and analyze green marketing actions that can reduce food
waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW …

Purpose Existing research demonstrates that consumers prefer advertising that aligns with
their values and beliefs but can also be distrustful of claims of corporate social responsibility …

Smartphones have become indispensable for human beings today. However, with mobile
phone manufacturers updating existing models or launching new models every year …

The purpose of fair trade (FT) initiatives is to provide fair and reasonable payment to
producers who may otherwise be negatively affected by free trade. Attracting consumers to …

Organizations worldwide have adopted sustainability strategies to enhance their productivity
and develop a competitive advantage. More often than not, organizations and their leaders …

Whilst previous studies indicate perceived company ethicality as a driver of job seekers' job-
pursuit intentions, it is poorly understood how and why ethical market signals actually affect …

This research contributes to the understanding of sustainable brands loyalty by evaluating
consumers' perceptions of different communication tools. An online consumer survey …