Purpose Considering recent changes in sales practices, such as the sales role becoming
more strategic, increased reliance on technology for sales activities, increased stress from …

Creativity and its study in not a new topic. However, this concept has recently begun to be
incorporated in business economic studies. The objective of the current study is to establish …

Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …

The development of innovation management practices toward openness, societal grand
challenges and emerging technologies have changed the roles and supporting activities of …

COVID-19 has proven to be a disruptive and world-altering event often forcing professional
salespeople to rapidly change the manner in which they do business. Thereby, this …

Personal stress is a prevalent problem in a connected world. For salespeople, demands of a
connected workplace have largely eliminated boundaries between personal and work life …

This paper examines the direct effect of thinking style and situational ambiguity on the panic
behavior model as well as the moderating effect of information overload. A total of 255 …

The studies on product innovation performance (PIP) are not conclusive. In this paper, we
use a mixed methods approach to fill this gap. First, we use structural equation modeling to …

Creativity helps marketers better address customer needs, competitive actions, and
challenges of an unpredictable environment. However, marketing academics have been …

This study addresses the interrelationships between strategy-making, organizational
preparedness for corporate entrepreneurship (OPCE), selling actions, and the performance …