The study investigates the influence of brand experience on brand loyalty and the mediating
effects of two constructs—brand satisfaction and brand trust. The participants of the study …

Website is a helpful interactive tool between universities and students. Innovating and
improving the website quality creates students' brand trust and satisfaction with the …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, kami dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya dari …

Increasingly fierce competition in the smartphone industry encourages companies to design
mature marketing strategies to create added value for consumers and build strong …

The purpose of this study is to predict the relationship between perceived influence, brand
engagement, brand expected value, and intention to purchase. The data were gathered from …

Penelitian ini memiliki tujuan untuk menganalisis pengaruh Brand Experience dan
Keterlibatan Merek terhadap Loyalitas Merek dengan Kepercayaan Merek dan Komitmen …

There are several determining factors to analyze this research. Among others are religious
factors, attitudes, purchase intentions, personal norms, and halal purchase behavior …

This study is to analyze brand loyalty among users of the Janji Jiwa Coffee (Jiwa+)
application in Jakarta. This study aims to determine the effect of Brand Experience, Brand …

In the rapidly evolving automotive market of Medan City, social media marketing and brand
experience have emerged as crucial factors in fostering brand loyalty among MPV car users …

O marketing relacional é, atualmente, uma ferramenta que procura criar e manter
relacionamentos de longo prazo com os consumidores, sendo um recurso estratégico para …